Looking Glass Realty LLC

Brevard, NC

Media Type: TV Commercial
Client or Agency:  Paul Wilander, Looking Glass Realty
Producer: Heath Cowart
Creative Concept: RDP Concept Design Process
Camera: Canon Cinema Cameras and Canon DSLRs
Motion Graphics: Dan Hasegawa
Editor: Melinda Hendershott
Location: Brevard, NC

When Paul Wilander, from Looking Glass Realty contacted us about creating a 30 second television commercial for French Broad Place condominiums we used a system that we have been developing for years. The system allows us to create highly targeted messages, custom designed around our target audience.

Before writing the script we needed to understand the buyers who will find French Broad Place to be a perfect fit their needs. Then we needed to understand why it was such a great fit for them and communicate this through the language of words, sound, and vision.

30 seconds is not a lot of time to create a persuasive message about anything, much less a condominium complex so every frame and every word counts.

This testimonial video is blended with a bio of Paul Wilander. Hear from Paul, talking about his business, Looking Glass Realty from Paul’s clients – about their experience working with him. Paul’s clients had so many wonderful things to say about him that we actually had a hard time editing this down, so it’s not short.

See some behind the scenes footage and learn about how this commercial went from a conversation to a reality.

Summary
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Behind the scenes