United Way of Transylvania CountyBrevard, NC
Media Type: Content Marketing
Client or Agency: United Way of Transylvania County
Producer: Heath Cowart
Creative Concept: Heath Cowart
Editing: RDP Collaborative Editing Process on Adobe Premiere Pro CC and Adobe After Effects CC
Location: Brevard, Transylvania County, North Carolina
KOALA (Keeping Older Adults Living Abundantly)
We believe strongly in giving back and finding projects that support our community. So, in 2014, we partnered with United Way of Transylvania County (UWTC) and KOALA (Keeping Older Adults Living Abundantly) to produce a video story telling how KOALA has helped one Transylvania family stay together.
KOALA Adult Day Services provides a safe environment for participants to socialize, receive quality health care, and engage in activity programming that is rewarding physically and mentally.
KOALA wanted a video to share with other Mission Health System employees and the community at large about their services and how UWTC helps fund the program. They wanted it to demonstrate KOALA’s person-centered care, with a focus on dignity and respect for the entire family.
“This video is about a huge success story…Because of our adult day services, our program participant and her primary caregiver are able to continue their strong, positive relationship…She is able to remain at home and he is able to continue a productive lifestyle,” explains KOALA’s director.
It was a privilege to meet the caregivers at KOALA and get a glimpse into their world. Our team was touched by the selfless work and care they bring to their work.
We have received numerous positive responses from community members about the moving and informative United Way video. Real Digital Productions did a phenomenal job of showing the impact Adult Day Services can make in the lives of caregivers and those for whom they provide care.Nicole Petit
Images pulled from video for digital marketing efforts.